MyABC – Instagram Challenge

We are surrounded by letters, and not just ones designed by typographers but also those that exist in everyday life. If we look a little closer, we can find the familiar forms of the ABCs everywhere – in a crack in the wall, the curve of a railing, or in a cloud formation. The framework of a table might suddenly look like an X, a round window becomes an O ... The Buchstabenmuseum Berlin and the Bauhaus-Archiv / Museum für Gestaltung invite you to explore your surroundings and take photos of these unnoticed alphabets of daily life. We aren't looking for letters in the form of printed signs or painted lettering, but for letters that appear when we let our gaze wander.

Post your photos on Instagram under the hashtag #myabc2021 and enter your letters in a contest for the most eye-catching ABCs! You can submit one or more letters to our challenge until 22 April 2021. In your post, describe where you found the letter. A jury will choose the winners based on the originality of the images and the aesthetic quality of the photos. The best entry for each letter of the alphabet will be awarded 150 euros.

A professional typographer will design the 26 winning letters as a font, which we will present and offer as a free download on and

Terms of participation

Parallel to the Instagram Challenge MyABC, the temporary bauhaus-archiv is presenting a letter installation which can be viewed through the display window.

A joint project by the Buchstabenmuseum Berlin and the Bauhaus-Archiv / Museum für Gestaltung.

The temporary bauhaus-archiv is closed temporarily.

Our museum and archive at Klingelhöferstrasse are closed due to construction work.