{"id":5398,"date":"2025-05-14T15:05:25","date_gmt":"2025-05-14T13:05:25","guid":{"rendered":"https:\/\/www.bauhaus.de\/besuchen\/ausstellungen\/mein-reklame-fegefeuer\/"},"modified":"2025-09-08T12:45:06","modified_gmt":"2025-09-08T10:45:06","slug":"my-advertising-purgatory","status":"publish","type":"exhibition","link":"https:\/\/www.bauhaus.de\/en\/visit\/exhibitions\/my-advertising-purgatory\/","title":{"rendered":"\u201cMy Advertising Purgatory\u201d"},"content":{"rendered":"<section class='wp-block-ho-pattern header-text toggle-optional-headline show-optional-headline' data-pattern='ho\/header-ausstellung-migration'>\n\n<div  class='margin-bottom-7'>\n\n<div  class='color-bg-highlight color-fg-highlight header-space'>\n\n<div  class='container-fluid cf-gutter-5 cf-side-5'>\n\n<div  class='row'>\n\n<div  class='col col-xs-12 col-md-10'>\n\n<div class=\"wp-block-ho-div\"><div class=\"wp-block-ho-slot \"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n<div  class='row'>\n\n<div  class='col col-xs-12 col-md-10'>\n\n<div  class='margin-bottom-4'>\n<h1 class=ho-sd-h2>\u201cMy Advertising Purgatory\u201d<\/h1>\n<\/div>\n<\/div>\n\n\n\n\n<div  class='col col-xs-12 col-md-10'>\n\n<div  class='ho-pattern-optional-headline'>\n<h1 class='ho-sd-body' style=\"white-space: normal;\">Herbert Bayer and graphic design in Germany, 1928\u20131938<\/h1>\n<\/div>\n<\/div>\n\n\n\n\n<div  class='col col-xs-12 col-md-3 col-md-offset-9'>\n\n<div  class='margin-bottom-4 mobile-padding-top-4'><div class=\"wp-block-ho-slot ho-sd-metadata-large\"><div>9\/19\/13\u2013<br>2\/24\/14<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n<div  class='container-fluid cf-gutter-1 cf-side-1'>\n\n<div  class='row'>\n\n<div  class='col col-xs-12'>\n\n<div  class='header-height-read-only'><figure itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" class=\"lazy-media-inline \" role=\"group\" aria-describedby=\"media_bRjm3b\">\n<script type=\"application\/json\">{\n\"id\" : 3661,\n\"sizes\" : {\"medium\":{\"file\":\"1_img814-300x172.jpg\",\"width\":300,\"height\":172,\"mime-type\":\"image\\\/jpeg\",\"filesize\":10592},\"large\":{\"file\":\"1_img814-1024x588.jpg\",\"width\":1024,\"height\":588,\"mime-type\":\"image\\\/jpeg\",\"filesize\":119753},\"medium_large\":{\"file\":\"1_img814-768x441.jpg\",\"width\":768,\"height\":441,\"mime-type\":\"image\\\/jpeg\",\"filesize\":70166},\"1536x1536\":{\"file\":\"1_img814-1536x882.jpg\",\"width\":1536,\"height\":882,\"mime-type\":\"image\\\/jpeg\",\"filesize\":236517},\"small\":{\"file\":\"1_img814-440x253.jpg\",\"width\":440,\"height\":253,\"mime-type\":\"image\\\/jpeg\",\"filesize\":22891},\"semi\":{\"file\":\"1_img814-580x333.jpg\",\"width\":580,\"height\":333,\"mime-type\":\"image\\\/jpeg\",\"filesize\":40947},\"mobile\":{\"file\":\"1_img814-720x414.jpg\",\"width\":720,\"height\":414,\"mime-type\":\"image\\\/jpeg\",\"filesize\":61828},\"hd\":{\"file\":\"1_img814-1280x735.jpg\",\"width\":1280,\"height\":735,\"mime-type\":\"image\\\/jpeg\",\"filesize\":176629},\"original\":{\"file\":\"1_img814.jpg\",\"width\":1577,\"height\":906}},\n\"alt\" : \"A man in a white coat sits in front of a large poster with a face while holding a cigarette.\",\n\"path\" : \"\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/\",\n\"video\" : null,\n\"autoplay\" : null,\n\"youtube\" : null,\n\"youtubelabel\" : \"play\",\n\"brightness\" : 100,\n\"crop\" : null,\n\"background\" : true,\n\"scale\" : 1,\n\"zoom\" : false,\n\"annotations\" : null}<\/script>\n<div class=\"height-container \" style=\"padding-bottom:57.450856055802%;   \">\n\t<div class=\"height-container-contents lazy-media-contents\">\n\t\n\t<div class=\"lazy-media-preview\" style=\"background-image: url('data:image\/jpeg;base64,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'); background-position: 50% 50%; height: 100%; width: 100%;\"><\/div>\n\n\t\t<lazy-media-inline inline-template>\n\t\t<div>\n\t\t\t<lazy-media :inline=\"true\" :alt=\"alt\" :sizes=\"sizes\" :scale=\"scale\" :zoom=\"zoom\" :brightness=\"brightness\" :path=\"path\" :video=\"video\" :autoplay=\"autoplay\" :youtube=\"youtube\" :crop=\"crop\" :youtubelabel=\"youtubelabel\" :annotations=\"annotations\" :background=\"background\" v-if=\"sizes\"><\/lazy-media>\n\t\t<\/div>\n\t<\/lazy-media-inline>\n\t\t\t<\/div>\n<\/div>\n\n\n\n\n\n\n<\/figure>\n\n\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n<div  class='container-fluid'>\n\n<div  class='row'>\n\n<div  class='col col-xs-12 col-md-offset-6 col-md-6 mobile-margin-bottom-3'><figcaption id=\"media_bRjm3b\">\n\t<div class=\"figcaption-wrapper\">\n\t\t\t\t\t<div class=\"lazy-media-image-label\">Portrait photograph of Herbert Bayer at his workplace at Dorland, ca. 1933<\/div>\n\t\t\t\t\t\t\t<div class=\"lazy-media-image-description\">Bauhaus-Archiv Berlin, Photo: unknown<\/div>\n\t\t\t<\/div>\n<\/figcaption>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class='wp-block-ho-pattern show-optional-headline' data-pattern='ho\/text-einzug'>\n\n<div  class='margin-bottom-7'>\t<div class=\"wp-block-ho-lane-wrapper\" data-orientation=\"horizontal\" data-lane-item-count=\"2\">\n\t\t<div class=\"container-fluid cf-gutter-5 cf-side-5\">\n\t\t\t<ul class=\"wp-block wp-block-ho-grid row\">\n\t\t\t\t\n<li class=\"wp-block-ho-lane-item col col-md-6 col-xs-12 col-md-offset-6\">\n\n<div class=\"wp-block-ho-div\">\t<p class='ho-sd-body-einzug'>He was one of the most creative commercial graphic artists of his period, and was decades ahead of it stylistically. After leaving the Bauhaus in Dessau in 1928, Herbert Bayer continued in Berlin to rigorously pursue the principles of modern graphic art developed at the Bauhaus. Up to the time of his emigration to the USA in 1938, he created hundreds of posters, title pages for books and journals, and commercial adverts and brochures. His clients included companies from the consumer goods industry and publishers, as well as state and semi-state institutions. Bayer also put his innovative advertising ideas at the service of the Nazi dictators.<\/p>\n<\/div>\n<\/li>\n\n\n<li class=\"wp-block-ho-lane-item col col-md-6 col-xs-12 col-md-offset-6\">\n\n<div class=\"wp-block-ho-div\">\t<p class='ho-sd-body-einzug'>Seventy-five years after he emigrated, this exhibition offered a critical and comprehensive view of Herbert Bayer\u2019s work from 1928 to 1938. The exhibition has been organized in collaboration with guest curator Prof. Patrick R\u00f6ssler of the Universit\u00e4t Erfurt and is part of the Berlin Theme Year 2013 \u201cDiversity Destroyed \u2013 Berlin during National Socialism\u201d.<\/p>\n<\/div>\n<\/li>\n\n\t\t\t<\/ul>\n\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":3661,"parent":0,"template":"","meta":{"_acf_changed":false,"subtitle":"Herbert Bayer and graphic design in Germany, 1928\u20131938"},"class_list":["post-5398","exhibition","type-exhibition","status-publish","has-post-thumbnail","hentry"],"acf":{"seo_titel":"","keywords":"","noindex":false,"redirect":"","short_url":""},"_links":{"self":[{"href":"https:\/\/www.bauhaus.de\/en\/wp-json\/wp\/v2\/exhibition\/5398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bauhaus.de\/en\/wp-json\/wp\/v2\/exhibition"}],"about":[{"href":"https:\/\/www.bauhaus.de\/en\/wp-json\/wp\/v2\/types\/exhibition"}],"author":[{"embeddable":true,"href":"https:\/\/www.bauhaus.de\/en\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":5,"href":"https:\/\/www.bauhaus.de\/en\/wp-json\/wp\/v2\/exhibition\/5398\/revisions"}],"predecessor-version":[{"id":22907,"href":"https:\/\/www.bauhaus.de\/en\/wp-json\/wp\/v2\/exhibition\/5398\/revisions\/22907"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bauhaus.de\/en\/wp-json\/wp\/v2\/media\/3661"}],"wp:attachment":[{"href":"https:\/\/www.bauhaus.de\/en\/wp-json\/wp\/v2\/media?parent=5398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}