{"id":21709,"date":"2022-05-18T10:58:54","date_gmt":"2022-05-18T08:58:54","guid":{"rendered":"https:\/\/www.bauhaus.de\/?post_type=magazine-article&#038;p=21709"},"modified":"2025-08-25T17:06:30","modified_gmt":"2025-08-25T15:06:30","slug":"children-are-not-the-audience-of-tomorrow-they-are-the-visitors-of-today","status":"publish","type":"magazine-article","link":"https:\/\/www.bauhaus.de\/en\/discover\/article\/children-are-not-the-audience-of-tomorrow-they-are-the-visitors-of-today\/","title":{"rendered":"\u201cChildren are not the audience of tomorrow, they are the visitors of today\u201d"},"content":{"rendered":"<section class='wp-block-ho-pattern header-text' data-pattern='ho\/header-magazin'>\n\n<div  class='margin-bottom-7'>\n\n<div  class='color-bg-highlight color-fg-highlight header-space header-height-read-only'>\n\n<div  class='container-fluid cf-gutter-1 cf-side-1'>\n\n<div  class='row'>\n\n<div  class='col col-xs-12 col-md-6'>\n\n<div  class='header-magazine-contents'>\n\n<div  class='cf-rem-max-width container-fluid cf-gutter-5 cf-side-5'>\n\n<div  class='row'>\n\n<div  class='col col-xs-12'>\n\n<div  class='padding-bottom-4'><div class=\"wp-block-ho-slot \"><div class=\"margin-bottom-3\">\n\t<swup-back>Back<\/swup-back>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n\n<div  class='col col-xs-12'><div class=\"wp-block-ho-slot \"><\/div>\n<\/div>\n<\/div>\n\n\n\n\n<div  class='row'>\n\n<div  class='col col-xs-12'>\n<h1 class='ho-sd-h3' style=\"white-space: normal;\">\u201cChildren are not the audience of tomorrow, they are the visitors of today\u201d<\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n<div  class='col col-xs-12 col-md-6'><figure itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" class=\"lazy-media-inline  lazy-background-fill\" role=\"group\" aria-describedby=\"media_vwnktv\">\n<script type=\"application\/json\">{\n\"id\" : 588,\n\"sizes\" : {\"medium\":{\"file\":\"202203_Friederike-Hollaender_c_Robert-Rieger-18-225x300.jpg\",\"width\":225,\"height\":300,\"mime-type\":\"image\\\/jpeg\",\"filesize\":10386},\"large\":{\"file\":\"202203_Friederike-Hollaender_c_Robert-Rieger-18-768x1024.jpg\",\"width\":768,\"height\":1024,\"mime-type\":\"image\\\/jpeg\",\"filesize\":62703},\"medium_large\":{\"file\":\"202203_Friederike-Hollaender_c_Robert-Rieger-18-768x1024.jpg\",\"width\":768,\"height\":1024,\"mime-type\":\"image\\\/jpeg\",\"filesize\":62703},\"1536x1536\":{\"file\":\"202203_Friederike-Hollaender_c_Robert-Rieger-18-1152x1536.jpg\",\"width\":1152,\"height\":1536,\"mime-type\":\"image\\\/jpeg\",\"filesize\":119033},\"2048x2048\":{\"file\":\"202203_Friederike-Hollaender_c_Robert-Rieger-18-1536x2048.jpg\",\"width\":1536,\"height\":2048,\"mime-type\":\"image\\\/jpeg\",\"filesize\":187675},\"small\":{\"file\":\"202203_Friederike-Hollaender_c_Robert-Rieger-18-330x440.jpg\",\"width\":330,\"height\":440,\"mime-type\":\"image\\\/jpeg\",\"filesize\":17797},\"semi\":{\"file\":\"202203_Friederike-Hollaender_c_Robert-Rieger-18-435x580.jpg\",\"width\":435,\"height\":580,\"mime-type\":\"image\\\/jpeg\",\"filesize\":26581},\"mobile\":{\"file\":\"202203_Friederike-Hollaender_c_Robert-Rieger-18-540x720.jpg\",\"width\":540,\"height\":720,\"mime-type\":\"image\\\/jpeg\",\"filesize\":36602},\"hd\":{\"file\":\"202203_Friederike-Hollaender_c_Robert-Rieger-18-960x1280.jpg\",\"width\":960,\"height\":1280,\"mime-type\":\"image\\\/jpeg\",\"filesize\":89337},\"full\":{\"file\":\"202203_Friederike-Hollaender_c_Robert-Rieger-18-1440x1920.jpg\",\"width\":1440,\"height\":1920,\"mime-type\":\"image\\\/jpeg\",\"filesize\":169686},\"original\":{\"file\":\"202203_Friederike-Hollaender_c_Robert-Rieger-18.jpg\",\"width\":1875,\"height\":2500}},\n\"alt\" : \"A person with glasses is carefully examining an architectural model.\",\n\"path\" : \"\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/\",\n\"video\" : null,\n\"autoplay\" : null,\n\"youtube\" : null,\n\"youtubelabel\" : \"play\",\n\"brightness\" : 100,\n\"crop\" : {\"x\":0.5,\"y\":0.5},\n\"background\" : true,\n\"scale\" : 1,\n\"zoom\" : false,\n\"annotations\" : null}<\/script>\n<div class=\"height-container \" style=\"padding-bottom:133.33333333333%;   \">\n\t<div class=\"height-container-contents lazy-media-contents\">\n\t\n\t<div class=\"lazy-media-preview\" style=\"background-image: url('data:image\/jpeg;base64,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'); background-position: 50% 50%; height: 100%; width: 100%;\"><\/div>\n\n\t\t<lazy-media-inline inline-template>\n\t\t<div>\n\t\t\t<lazy-media :inline=\"true\" :alt=\"alt\" :sizes=\"sizes\" :scale=\"scale\" :zoom=\"zoom\" :brightness=\"brightness\" :path=\"path\" :video=\"video\" :autoplay=\"autoplay\" :youtube=\"youtube\" :crop=\"crop\" :youtubelabel=\"youtubelabel\" :annotations=\"annotations\" :background=\"background\" v-if=\"sizes\"><\/lazy-media>\n\t\t<\/div>\n\t<\/lazy-media-inline>\n\t\t\t<\/div>\n<\/div>\n\n\n\n\n\n\n<\/figure>\n\n\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div  class='margin-bottom-5 padding-top-2'>\n\n<div  class='container-fluid'>\n\n<div  class='row'>\n\n<div  class='col col-xs-12 col-md-4 col-md-offset-1'>\n\n<div  class='container-fluid cf-gutter-1 cf-side-1'>\n\n<div  class='row'>\n\n<div  class='col col-xs-12'>\n\n<div  class='flex-align-center-center mobile-flex-align-center-center'><div class=\"wp-block-ho-slot ho-sd-metadata\"><a href=\"https:\/\/www.bauhaus.de\/en\/kategorie\/backstage-en\/\"><span>#Backstage<\/span><\/a><a href=\"https:\/\/www.bauhaus.de\/en\/kategorie\/education\/\"><span>#Education<\/span><\/a>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n<div  class='col col-xs-12'>\n\n<div  class='flex-align-center-center header-magazine-date'><div class=\"wp-block-ho-slot ho-sd-metadata\">18\/5\/22<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n<div  class='row'>\n\n<div  class='col col-xs-12'>\n\n<div  class='flex-align-center-center header-magazine-reading-time'><span class=ho-sd-metadata>3<\/span>\n\n\n<div class=\"wp-block-ho-slot ho-sd-metadata\"> min reading time<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n<div  class='row'>\n\n<div  class='col col-xs-12'>\n\n<div  class='flex-align-center-center mobile-flex-align-center-center'><div class=\"wp-block-ho-slot ho-sd-metadata\"><div class=\"header-magazine-author\">by <a href=\"https:\/\/www.bauhaus.de\/en\/autor\/marina-brafa-en\/\"><span>Marina Brafa<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n<div  class='col col-xs-12 col-md-6 col-md-offset-1 color-fg-highlight-2'>\t<p class='ho-sd-body-bold'>Outreach is currently one of the hotly debated topics in the museum field. Friederike Holl\u00e4nder, head of Education and Outreach, elaborates what lies behind the term and how the Bauhaus-Archiv \/ Museum f\u00fcr Gestaltung deals with it specificaly. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class='wp-block-ho-pattern toggle-optional-headline' data-pattern='ho\/text-option-headline'>\n\n<div  class='margin-bottom-7'>\n\n<div  class='container-fluid cf-gutter-5 cf-side-5'>\n\n<div  class='row ho-pattern-optional-headline'>\n\n<div  class='col col-md-6 col-xs-12 col-md-offset-6'>\n\n<div  class='padding-bottom-4'>\n<h2 class='ho-sd-h5' style=\"white-space: normal;\">Lorem ipsum<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n<div  class='row'>\n\n<div  class='col col-md-6 col-xs-12 col-md-offset-6'>\n\n<div class=\"wp-block-ho-div\">\t<p class='ho-sd-body'><strong>Friederike, what does \u201coutreach\u201d mean to you?<\/strong><br><br>In the coming years, the Bauhaus-Archiv will be undergoing extensive historical renovation and receive a brand-new museum annex which will provide us with considerably more space for educational activities. But for as long as the museum is closed, outreach does not mean acting like we\u2019re a museum in a fixed location. Instead, we have to develop strategies to engage directly with the city. In other words, we ourselves are \u201creaching out\u201d to them. We are supplementing these activities by collaborating with various partners on joint, long-term projects at our interim venue, the temporary bauhaus-archiv, on Knesebeckstra\u00dfe in Charlottenburg.<br><br><strong>What target groups are you specifically trying to reach? <\/strong><br><br>With regard to the new museum annex on Klingelh\u00f6ferstra\u00dfe, we\u2019re especially interested in reaching the people in our neighbourhood. The Bauhaus-Archiv is located in a very heterogeneous urban environment which did not exist in this form when it opened in 1979. We want to assume a more diverse and stronger role as a Berlin-based institution in this district.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class='wp-block-ho-pattern ' data-pattern='ho\/text-zitat'>\n\n<div  class='margin-bottom-7'>\n\n<div  class='container-fluid cf-gutter-5 cf-side-5'>\n\n<div  class='row'>\n\n<div  class='col col-md-6 col-md-offset-3 col-xs-12'>\n\n<div class=\"wp-block-ho-div\"><figure class='wp-block-ho-quote '>\n\t\t\t<blockquote>\u201cPartnerships require time and commitment, and outreach requires resources.\u201d<\/blockquote>\n\t\t\t\t<figcaption>Friederike Holl\u00e4nder<\/figcaption>\n\t<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class='wp-block-ho-pattern toggle-optional-headline' data-pattern='ho\/text-option-headline'>\n\n<div  class='margin-bottom-7'>\n\n<div  class='container-fluid cf-gutter-5 cf-side-5'>\n\n<div  class='row ho-pattern-optional-headline'>\n\n<div  class='col col-md-6 col-xs-12 col-md-offset-6'>\n\n<div  class='padding-bottom-4'>\n<h2 class='ho-sd-h5' style=\"white-space: normal;\">Lorem ipsum<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n<div  class='row'>\n\n<div  class='col col-md-6 col-xs-12 col-md-offset-6'>\n\n<div class=\"wp-block-ho-div\">\t<p class='ho-sd-body'><strong>What are the biggest challenges with respect to outreach?<\/strong><br><br>In our experience, we\u2019ve found providing low-threshold access is a demanding task, especially when we take the interests and needs of those with whom we work seriously. Partnerships require time and commitment, and outreach requires resources.<br><br><strong>Can you give us an example of an outreach project at the Bauhaus-Archiv?<\/strong><br><br>A very successful project initiated by the Bauhaus-Archiv \/ Museum f\u00fcr Gestaltung was the bauhaus_RaumLabor series. For over ten years, we\u2019ve collaborated with various organisations in Berlin specialised in early childhood education and offered a number of artistic education formats. The goal is to show children at a young age that the museum is a place where their views are taken seriously.<br><br><strong>What have you learned from your past projects?<\/strong><br><br>In our large-scale partnership project \u201cSpace and Time \u2013 Children Move the Museum\u201d, we have drafted a number of guidelines together with educators, artists and museum employees. One of these is: Children are not the audience of tomorrow, they are the visitors of today.<br><br><strong>Let\u2019s take a look at the future: What museum structures will have to change to ensure lasting success?<\/strong><br><br>It is imperative that the entire museum regards outreach as a task that requires sufficient staffing and resources.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Outreach is currently one of the hotly debated topics in the museum field. 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