{"id":8583,"date":"2025-06-26T12:22:16","date_gmt":"2025-06-26T10:22:16","guid":{"rendered":"https:\/\/www.bauhaus.de\/?post_type=publication&#038;p=8583"},"modified":"2025-10-22T11:33:17","modified_gmt":"2025-10-22T09:33:17","slug":"neue-bauhausbucher-1-patrick-rossler-bauhauskommunikation","status":"publish","type":"publication","link":"https:\/\/www.bauhaus.de\/en\/research\/publications\/neue-bauhausbucher-1-patrick-rossler-bauhauskommunikation\/","title":{"rendered":"Neue Bauhausb\u00fccher 1 \u2013 Patrick R\u00f6ssler: Bauhauskommunikation"},"content":{"rendered":"<section class='wp-block-ho-pattern show-optional-copy' data-pattern='ho\/header-publikationen'>\n\n<div  class='margin-bottom-7'>\n\n<div  class='color-bg-highlight color-fg-highlight header-space header-height-read-only padding-bottom-7'>\n\n<div  class='container-fluid cf-gutter-5 cf-side-5'>\n\n<div  class='row'>\n\n<div  class='col col-xs-12 col-md-10'>\n\n<div  class='margin-bottom-5'><div class=\"wp-block-ho-slot \"><div class=\"margin-bottom-3\">\n\t<swup-back>Back<\/swup-back>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n<div  class='row'>\n\n<div  class='col col-xs-12 col-md-10'>\n\n<div class=\"wp-block-ho-div\">\n<h1 class=ho-sd-h2>Neue Bauhausb\u00fccher 1 \u2013 Patrick R\u00f6ssler: Bauhauskommunikation<\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n<div  class='container-fluid cf-gutter-5 cf-side-5'>\n\n<div  class='row'>\n\n<div  class='col col-xs-12 margin-top-7 col-md-4'>\n\n<div class=\"wp-block-ho-div\"><figure itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" class=\"lazy-media-inline \" role=\"group\" aria-describedby=\"media_FQg2tQ\">\n<script type=\"application\/json\">{\n\"id\" : 8518,\n\"sizes\" : {\"medium\":{\"file\":\"Cover_Neue-Bauhausbuecher_neue-Zaehlung_Band-1-219x300.jpg\",\"width\":219,\"height\":300,\"mime-type\":\"image\\\/jpeg\",\"filesize\":8838},\"small\":{\"file\":\"Cover_Neue-Bauhausbuecher_neue-Zaehlung_Band-1-322x440.jpg\",\"width\":322,\"height\":440,\"mime-type\":\"image\\\/jpeg\",\"filesize\":15367},\"semi\":{\"file\":\"Cover_Neue-Bauhausbuecher_neue-Zaehlung_Band-1-424x580.jpg\",\"width\":424,\"height\":580,\"mime-type\":\"image\\\/jpeg\",\"filesize\":22596},\"original\":{\"file\":\"Cover_Neue-Bauhausbuecher_neue-Zaehlung_Band-1.jpg\",\"width\":500,\"height\":684}},\n\"alt\" : \"Cover of the Bauhaus Archive titled &quot;Bauhaus Communication&quot; with information about the publication.\",\n\"path\" : \"\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/\",\n\"video\" : null,\n\"autoplay\" : null,\n\"youtube\" : null,\n\"youtubelabel\" : \"play\",\n\"brightness\" : 100,\n\"crop\" : null,\n\"background\" : false,\n\"scale\" : 1,\n\"zoom\" : false,\n\"annotations\" : null}<\/script>\n<div class=\"height-container \" style=\"padding-bottom:136.8%;   \">\n\t<div class=\"height-container-contents lazy-media-contents\">\n\t\n\t<div class=\"lazy-media-preview\" style=\"background-image: url('data:image\/jpeg;base64,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'); background-position: 50% 50%; height: 100%; width: 100%;\"><\/div>\n\n\t\n<div class=\"lazy-media loaded\">\n\t<img decoding=\"async\" src=\"https:\/\/www.bauhaus.de\/wp-content\/uploads\/2025\/06\/Cover_Neue-Bauhausbuecher_neue-Zaehlung_Band-1.jpg\" srcset=\"https:\/\/www.bauhaus.de\/wp-content\/uploads\/2025\/06\/Cover_Neue-Bauhausbuecher_neue-Zaehlung_Band-1.jpg 500w, https:\/\/www.bauhaus.de\/wp-content\/uploads\/2025\/06\/Cover_Neue-Bauhausbuecher_neue-Zaehlung_Band-1-219x300.jpg 219w, https:\/\/www.bauhaus.de\/wp-content\/uploads\/2025\/06\/Cover_Neue-Bauhausbuecher_neue-Zaehlung_Band-1-322x440.jpg 322w, https:\/\/www.bauhaus.de\/wp-content\/uploads\/2025\/06\/Cover_Neue-Bauhausbuecher_neue-Zaehlung_Band-1-424x580.jpg 424w\" sizes=\"(max-width: 763px) 100vw, (min-width: 764px) and (max-width: 1023px) 83.333333333333vw, (min-width: 1024px) 83.333333333333vw\" alt=\"Cover of the Bauhaus Archive titled &quot;Bauhaus Communication&quot; with information about the publication.\" loading=\"lazy\" \/>\n<\/div>\t\t<\/div>\n<\/div>\n\n\n\n\n\n\n<\/figure>\n\n\t\t<\/div>\n\n\n\n\n<div class=\"wp-block-ho-div\"><\/div>\n<\/div>\n\n\n\n\n<div  class='col col-xs-12 col-md-6 margin-top-7 col-md-offset-2'>\n\n<div class=\"wp-block-ho-div\">\t<p class='ho-sd-body'><strong>Bauhauskommunikation<br>Innovative Strategien im Umgang mit Medien, interner und externer \u00d6ffentlichkeit<\/strong><br><br>Neue Bauhausb\u00fccher | Neue Z\u00e4hlung, Band 1<br><br>Edited by Patrick R\u00f6ssler for the Bauhaus-Archiv Berlin \/ Museum f\u00fcr Gestaltung<br><br>340 pages, numerous illustrations<br>Hardcover<br>Gebr. Mann Verlag, 2009, German<br><br>Soon after its foundation, the Bauhaus developed a mission statement and a corporate identity. The artistic and educational institution constantly sought a dialogue with a wide variety of stakeholders: these included political decision-makers and media representatives as well as artists, its own students and the local public. In addition to targeted press work, the institution organised public events, such as festivals and exhibitions, and it launched its own publications, such as magazines and the Bauhaus Books. This volume is the first to focus on public relations work at the Bauhaus in the form of communication strategies, publications, exhibitions and their media resonance.<br><br>Please ask our colleagues in the <a href=\"https:\/\/bauhaus-shop.de\/\" data-type=\"link\" data-id=\"https:\/\/bauhaus-shop.de\/\">Bauhaus-<\/a><a href=\"https:\/\/bauhaus-shop.de\/\" data-type=\"link\" data-id=\"https:\/\/bauhaus-shop.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shop<\/a> for prices and availability.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":8518,"parent":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-8583","publication","type-publication","status-publish","has-post-thumbnail","hentry"],"acf":{"seo_titel":"","keywords":"","noindex":false,"redirect":"","short_url":""},"_links":{"self":[{"href":"https:\/\/www.bauhaus.de\/en\/wp-json\/wp\/v2\/publication\/8583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bauhaus.de\/en\/wp-json\/wp\/v2\/publication"}],"about":[{"href":"https:\/\/www.bauhaus.de\/en\/wp-json\/wp\/v2\/types\/publication"}],"author":[{"embeddable":true,"href":"https:\/\/www.bauhaus.de\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":1,"href":"https:\/\/www.bauhaus.de\/en\/wp-json\/wp\/v2\/publication\/8583\/revisions"}],"predecessor-version":[{"id":24625,"href":"https:\/\/www.bauhaus.de\/en\/wp-json\/wp\/v2\/publication\/8583\/revisions\/24625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bauhaus.de\/en\/wp-json\/wp\/v2\/media\/8518"}],"wp:attachment":[{"href":"https:\/\/www.bauhaus.de\/en\/wp-json\/wp\/v2\/media?parent=8583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}