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Neue Bauhausbücher 1 – Patrick Rössler: Bauhauskommunikation

Cover of the Bauhaus Archive titled "Bauhaus Communication" with information about the publication.

Bauhauskommunikation
Innovative Strategien im Umgang mit Medien, interner und externer Öffentlichkeit

Neue Bauhausbücher | Neue Zählung, Band 1

Edited by Patrick Rössler for the Bauhaus-Archiv Berlin / Museum für Gestaltung

340 pages, numerous illustrations
Hardcover
Gebr. Mann Verlag, 2009, German

Soon after its foundation, the Bauhaus developed a mission statement and a corporate identity. The artistic and educational institution constantly sought a dialogue with a wide variety of stakeholders: these included political decision-makers and media representatives as well as artists, its own students and the local public. In addition to targeted press work, the institution organised public events, such as festivals and exhibitions, and it launched its own publications, such as magazines and the Bauhaus Books. This volume is the first to focus on public relations work at the Bauhaus in the form of communication strategies, publications, exhibitions and their media resonance.

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